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Reimagining
Alcohol Recovery

Choice-Driven | Stigma-Free | Evidence-Based

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MILLIONS NEED SUPPORT.
MOST NEVER RECEIVE IT.

Nearly 30 million Americans struggle with alcohol, yet 90% never seek support, and those who do wait an average of 10 years. This isn’t because people don’t want help—it’s because the system isn’t reaching them.

 

 

3 KEY BARRIERS PREVENT EARLY, SAFE ENGAGEMENT:

1. Limited Choice in Recovery

  • Most systems offer a single, traditional pathway.

  • People thrive when they can choose from moderation, gradual reduction, temporary abstinence, or long-term abstinence.

2. Stigma & Shame

  • Alcohol struggles remain highly stigmatized.

  • Fear of judgment, labeling, or moralizing keeps people silent.

3. Limited Access

  • Effective tools exist but many don’t know about them or cannot access them.

 

 

THE RESULT:

  • Fewer people seeking support

  • Lower engagement

  • Less sustainable outcomes

 

 

A system doing its best—yet unintentionally missing millions who could thrive with a more adaptive approach.

29.5M

Americans Struggle with Alcohol

90%

Never Seek Support

10%

Seek Support

10Y

Average Wait Before Seeking Help

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THE
CHOICE RECOVERY FRAMEWORK

A modern, evidence-informed approach that expands access, increases engagement, and improves outcomes. It meets people where they are, honors personal goals, and equips providers with science-backed tools.

 

CORE ELEMENTS:

1. Full Spectrum of Recovery Pathways

Support tailored to the individual: moderation, gradual reduction, temporary abstinence, or long-term abstinence.

2. Stigma-Free, Person-First Engagement

Compassion, empowerment, and safety replace moralizing narratives.

3. Accessible, Evidence-Based Tools

Behavioral science, motivational interviewing, harm reduction, and self-directed change give people practical skills wherever they enter the system.

 

IMPACT:

  • Higher engagement

  • Earlier intervention

  • Better outcomes

  • Wider reach

 

WHY IT WORKS:

When people have choice, dignity, and access to effective tools, they are more likely to engage and stay engaged—creating lasting, life-enhancing change.

Image by Basil James

ENHANCE REACH & OUTCOMES

Helping systems, organizations & programs thrive

We partner with government, nonprofit, and treatment organizations to expand reach, increase engagement, and strengthen outcomes. We don’t replace clinical expertise—we enhance it with research-informed and lived-experience insights.

1. Systems Review & Strategy

  • Assess programs, policies, culture, and client pathways

  • Identify barriers to engagement

  • Provide clear, actionable recommendations

2. Framework Integration & Workforce Training

  • Adopt choice-driven, stigma-free, evidence-informed approaches

  • Train staff in autonomy-supportive communication and stigma reduction

  • Equip teams with practical tools clients can use immediately

3. Policy Modernization & Implementation Support

  • Update policies, forms, and messaging to reduce stigma

  • Encourage earlier help-seeking

  • Guide sustainable, real-world implementation

WHAT ORGANIZATIONS GAIN:

  • Greater reach

  • Earlier engagement

  • Improved outcomes

  • Reduced stigma

  • Alignment with evidence

  • Enhanced public trust

OUR APPROACH:

We help systems apply the science in ways real people can use, so more individuals can access choice, dignity, and effective support.

Crystal is warm, passionate and knows how to hold a lot of space that makes you feel supported and seen. She's not a one-solution coach - she's dynamic and has a profound understanding of how to meet people exactly where they're at. Among the very few out there who know that changing your patterns isn't a matter of willpower, she has an un-shaming approach to helping people that feels like a breath of fresh air. Her high energy inspired me, and I'm so grateful to know her. I highly recommend working with Crystal!"

Michelle L., Entrepreneur

Image by Simon Maage
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